HELPING BUSINESSES ACHIEVE THEIR GOALS...
AND INDIVIDUALS ACHIEVE FINANCIAL FREEDOM.
Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter, according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business.
Social Media Strategy
A simple and social media plan involves the following steps
- Connect to build your network
- Create useful content
- Engage with your audience
Be selective about who you connect with and build a network that is targeted and relevant to your niche. This could include other bloggers, customers, partners and people in the media online.
Your content, should help you to both promote your message and help your audience simultaneously. A great way to do this is with a business blog As you write you can share views, opinion, research and point or link to other articles or content that helps support your ideas.
When it comes to engaging with your audience there are many ways that you can win them over.
Firstly if you publish useful content consistently then people will open up to you. Asking questions and answering queries is another way to engage with people, just like in a conversation.
Make sure you have measurement in place to help you determine which activities produce the best results in business terms such as leads, sales and loyalty.
You can of course advertise on these sites to varying degrees, however this is the less social aspect of your engagement and connecting with people will be your key to social media backed up by content. Be social, to make social media work.
We’ll manage your social media for you.
Establish Your Social Profiles
There are many social media options for businesses. With Kono, you’ll be setup and active on all of the top sites for businesses for maximum exposure, including:
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Facebook
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Twitter
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Yelp
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Foursquare
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Google Places
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Yahoo Local
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Bing Local
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Citysearch
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Plus more!
Engage With Your Customers
Consistently posting & responding is the most time-consuming aspect of social media. With Kono, we create and post your Twitter and Facebook content, engage with your customers, and promote your business. We provide all of this and more:
- 30-day ongoing content calendar.
- 3-5 Facebook posts per week.
- 1-3 Tweets per day.
- Proven strategies to generate response and interaction.
- In-store support promoting your social media pages.
- Location-based mobile check-in offers/specials.
Monitor Your Online Reputation
People are already using social media to talk about your business. And with Kono you’ll hear everything they’re saying. That’s because we will monitor all the top social media sites for mentions of your business and either respond or bring it to your attention. We’ll monitor:
- Facebook posts.
- Twitter mentions.
- Yelp reviews.
- Foursquare check-ins and tips.
- Plus any other prominent mentions of your business on the Internet.
Grow Your Fan Base
Effective social media can help you grow you business many ways. One way is by converting your existing customers into fans which allows you to stay in front of them to drive repeat business. Another is through Facebook ads, one of the most highly-targeted and effective ad networks ever created. We’ll help you grow your business through:
- Facebook and Twitter posts designed to promote interaction and thereby expand your social media footprint.
- Targeted Facebook ad campaigns.
- In-store collateral driving your customers to become your fans on Facebook and Twitter.
- Location-based mobile check-in offers prompting customers to check-in to your business.
- Twitter directory listings and other follower growth strategies.
- Plus many other proven strategies to encourage interaction and grow your fan base.
